// 使命
The AI era won't be won by those with the biggest models. It will be won by those who ship the most useful tools, teach the clearest skills, and help real humans get real 作品 done.
We exist to be one of those teams. 不水分。不炒作。不锁定。
// 故事
Evgeniy Lubimov founded ZeroFluff in 2024 after 13 years in digital — content creation, video production, photography, entrepreneurship. He saw the same pattern repeat: businesses spending money on AI that looks cool in demos but never ships.
ZeroFluff was built as the opposite: a distributed studio that ships production AI for itself (our products), for clients (our solutions), and teaches others to do the same (our courses).